Media
One place for videos, podcasts, and editorial stories. Use filters to browse by format.
Podcast
Weekly Watch Talk Ep. 03
Podcast show notes for episode 03: storage, travel setup, and practical maintenance checklists.
Podcast
Weekly Watch Talk Ep. 02
Podcast show notes for episode 02: routines, crown handling, and long-term reliability.
Video
Power Reserve Basics in 5 Minutes
Video explainer on power reserve behavior, timing, and practical daily routines.
Video
Crown Winding Mistakes to Avoid
Video breakdown of crown-winding mistakes and the correct technique to avoid wear.
Podcast
Weekly Watch Talk Ep. 01
Podcast show notes: winding habits, movement care, and collector takeaways from episode 01.
Video
How to Wind a Mechanical Watch
Video guide: winding routine, crown care, and daily use tips for mechanical watches.
Editorial
The Ritual That Powers the Day
Winding a watch isn’t just maintenance—it’s the moment you power the day and join a community that cares about craft and conversation.
Editorial
Buy & Sell With Confidence: Trust in the Secondhand Space
How we're making buy/sell feel safe and cool—authenticity, condition grading, and a culture-first approach.
Editorial
Watches, People, and Stories: What We're Building
How we're building the editorial side of Wind It Up: sharp, daily, and rooted in watch culture.
Editorial
Microbrands to Watch in 2026
Microbrands are redefining value and character. We break down what's worth your attention in 2026.
Editorial
The History of Winding: From Pocket to Wrist
Where the daily wind came from, and why it still matters for watch culture.